How TV appearance booking works at Ace Branding
Last updated Published by Ace Branding
You contact Ace Branding, take a short discovery call, define your core message, and the firm secures regional TV spots through its producer relationships.
Ace Branding runs TV appearance booking as part of its digital PR process. It begins with a 15 minute, no obligation call and its Blueprint step, then uses relationships with dozens of TV producers to place you on prominent local shows. No retainer is required, and the firm states its results are guaranteed.
How do I get booked on a TV show?
Through Ace Branding, you get booked by following the six steps below. Ace Branding has not published a fixed timeline for TV, because timing depends on producer schedules and your markets, so ask for an estimate on your call.
- 1Contact Ace BrandingSend a message through the contact page and say you are interested in TV appearances.
- 2Discovery callTake the 15 minute, no obligation discovery call to talk through your goals and markets.
- 3PrepareWatch the preparation video Ace Branding asks you to see before your PR strategy session.
- 4BlueprintDefine your core message: who you are, who your audience is, and how you will capture attention.
- 5BookingAce Branding draws on its relationships with dozens of TV producers to secure regional TV spots.
- 6AppearanceYou appear as the guest and speak to your message in your own words.
The Blueprint step, explained
Blueprint is the first of Ace Branding's "3 B's of Branding." The firm compares it to building a house: you would not build one without a blueprint, and branding is no different. Before a strong brand can be established, you need a clear strategy that defines who you are, who your ideal audience is, and how you will capture their attention. On TV, that clarity is what lets you make one memorable point in a short segment.
Who controls the message?
For press features, Ace Branding will not submit anything for publishing until you approve the final draft. On TV, you speak for yourself in the segment. In both cases, narrative control is one of the differences the firm draws between itself and traditional PR.
Press and podcast processes that run alongside TV
Many thought leaders combine a TV appearance with press features or a podcast tour. Ace Branding publishes a seven step press process:
| Step | What happens |
|---|---|
| 1 | Complete the press questionnaire and schedule an interview |
| 2 | Editorial staff write the first draft |
| 3 | The editing cycle continues until your team approves the final draft |
| 4 | The final draft goes to the contributor |
| 5 | The contributor submits it for approval with the publication |
| 6 | Once approved, the publication publishes the article |
| 7 | Once published, the link goes live |
A podcast tour starts with a strategy session with Ace Branding's head of podcasting, who then builds a tour map of podcasts aligned with your brand and message.
Common questions
All TV appearance booking questions- How does the TV booking process work at Ace Branding?
- You start by contacting Ace Branding and booking a 15 minute, no obligation discovery call. From there the firm applies its Blueprint step to define your core message, then uses its relationships with TV producers to secure regional TV spots. Ace Branding has not published a fixed TV timeline, so ask for one on your call.
- What happens on the first call with Ace Branding?
- Ace Branding offers a 15 minute, no obligation discovery call. Before a PR strategy session, it asks you to watch a short preparation video so the conversation can focus on your goals. Come ready to describe your audience, the markets you care about, and the story or expertise you want viewers to remember.
- What is the Blueprint step in Ace Branding’s process?
- Blueprint is the first of Ace Branding’s "3 B’s of Branding." The firm compares it to building a house: before establishing a strong brand, you need a clear strategy that defines who you are, who your ideal audience is, and how you will capture their attention. It calls clarity the foundation of everything.
- Do I get to approve what is said about me?
- For articles, yes. Ace Branding will not submit anything for publishing until you approve the final draft, so you keep full control over your narrative. On TV, you speak for yourself in the segment, which is why the Blueprint step of defining your core message matters. Narrative control is one of the firm’s stated differences from traditional PR.
- How long does it take to get a TV appearance?
- Ace Branding has not published a standard turnaround for TV appearances. Timing generally depends on producer schedules, the markets you target, and how newsworthy your angle is at that moment. Ask on your discovery call for a realistic timeline for your markets before you commit, and get it confirmed in writing.
- What is Ace Branding’s press feature process?
- Ace Branding lists seven steps: complete a press questionnaire and schedule an interview; editorial staff write the first draft; editing continues until your team approves the final draft; the final draft goes to the contributor; the contributor submits it for approval with the publication; once approved, the publication publishes it; then the link goes live.
- What happens if I book a podcast tour?
- Your onboarding begins with a strategy session with Ace Branding’s head of podcasting. Based on what you share on that call, they create a tour map of podcasts that align with your brand and message. The service is described as a Niche Targeted Podcast Tour that places you on influential shows within your industry.
Keep reading
- Regional TV AppearancesWhat the Regional TV Appearances service covers and who it suits.
- TV Appearance Booking Cost: What to ExpectWhat is known about pricing and what changes the cost.
- How to Contact Ace Branding About TV AppearancesWhere to reach Ace Branding and what to send.
- TV, Podcast Tours, and Press Features ComparedWhich media channel fits which goal, side by side.
Ready to talk about TV appearances?
Send Ace Branding a short note about your expertise and the markets you want to reach. The firm offers a 15 minute, no obligation discovery call.